How To Use Facebook as a Professional Networking Tool
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[edit] Have a Professional and a Personal Profile
Facebook is a good professional networking tool. It is also a fun place to keep in contact with friends using public messages, photos and events. Things you wouldn’t want to show up on a professional profile. So have your cake and eat it too by having two profiles (even though this may be against the Facebook terms of service).
[edit] A professional/public profile
- Shows your full name, job history and schooling.
- Only add work-related email accounts / IM.
- Only add industry contacts as friends.
- Only join networks related to school and work.
- Only have one professional looking photo or do not include a photo.
- If “blasts from the past” try to find you this is where they’ll end up and you can add them as a contact without revealing lots of personal information to them.
[edit] A personal/private profile
- Shows first name/nickname, and last initial.
- Don’t join networks related to school or work.
- Don’t list your work experience.
- Don’t use your work email address.
- Do whatever you want with it.
Obviously, don’t link your personal and professional account as friends.
Since you have two Facebook accounts that are unrelated to each other you can switch accounts to test how much information is publicly available on the other account.
[edit] Look for Events
Look for events. It’s not all concerts. There’s some opportunity for good, face-to-face business networking if you’re open to it. You can use Facebook’s built-in events application to see what conferences and events your connections may be attending.
